Rebranding Project
Background
Finetech specializes in refining and recycling precious metals, helping clients – from jewelers to tech manufacturers – cut production costs and recover valuable raw materials.
The Challenge
Finetech’s serif logo and gold-bar motif felt outdated and didn’t engage younger clients.
The brand needed a fresh identity that balanced industrial strength with refined luxury.
The mission
Rebrand Finetech by designing a new logo and visual system that preserves the gold-bar element, conveys premium quality, and appeals across generations.
The logo is made up of three gold bars placed side by side to form an “F,” the first letter of the company’s name with Three sparkles to enhance the sense of luxury.
The concept was to highlight the business’s
primary raw material – Gold.
the Solution
Created a bold “F” logo from three gold bars and added sparkles for a luxe touch.
Established a deep-charcoal-and-gold palette, modern sans-serif type, and guidelines for consistent application.
Final logo
