Online shop
Website Design & Branding
(Students Project – Not for commercial use)
Project overview
This project focused on designing an eCommerce experience for a fictional surf gear and fashion brand.
The goal was to create a fresh, responsive
online store that feels as free and fluid as surfing itself –
while making product discovery and purchase effortless.
Made with
My role
I led the UX and UI design from concept to
prototype using Figma.
This included research, wireframing, design system creation,
and a fully interactive desktop and mobile layout.
Design goals
The focus was on merging lifestyle visuals with smart product categorization, fluid navigation, and mobile-first usability.
I aimed to give the site a vibe that’s bold, friendly,
and easy to shop – like a local surf shop, but online.
The process
I began by analyzing surf fashion brands and modern eCommerce patterns. I then created moodboards, sketched layouts, and developed a modular grid system.
Typography & Colors
Colors and typography were chosen to reflect coastal energy and clarity that represent the sand and the water,
Each design decision was made to support both brand personality and attraction to the beach lovers.